Effectiveness of Online Advertising Essay

Growing internet user base, increasing time spent on the internet, broadband penetration into the households and fragmented media consumption of consumers are driving advertisers towards the field of online advertising. But there are a few limitations to this sector as well, the primary one being low broadband penetration in the country. Thus, the field of online advertising promises growth as it is interactive, targets specific consumers and has no geographical or time boundaries. With the help of all the primary and secondary data collected and analyzed, certain trends and conclusions came forth. The first and foremost thing in this project was to understand the influencers (online advertising agencies). Why various sectors are getting into the field of online understanding, what are the features of an online advertisement, what are the advantages of internet as a medium over other forms of media, objectives of an online campaign, which sectors are investing in this field and what are the limitations of internet as a medium of advertising – all these are listed under the major findings. The next thing was to understand the average consumers who had to be users of internet. Why they use internet, do they notice these advertisements, if yes do they take any action, if no then what is the reason for the same, do they think that online advertising is more engaging, if not what is their preferred medium for advertising, whether they have been pursued to take any action regarding the product/service after watching the online advertising and whether they think that online advertising has any limitations or not – all these are listed in detail under major findings. For this, students studying across Delhi, pursuing graduate/post-graduate and various professional courses were among the target audience. The reason behind this was that students these days spend a lot of time on the internet whether it is for acquiring information or social networking sites. They are present their on the medium and notice these advertisements. The Young Working Professionals are the other target segments as they are also heavy users of internet using it for acquiring information or sending e-mails or social networking sites. Online advertising as a medium is emerging and holds a promising future for brands to build consumer relationships as these advertisements act as a reminder as well as a channel of sales. Online Advertising provides brands with the opportunity to exist alongside their competition and yet be relevant. Presently BFSI and IT sectors are the major investors in online advertising as their target audience (corporate) is present online most of the time. So, internet acts as a medium of influencing the target consumer as well as a channel of sales for them. But FMCG sectors are also catching up. Because of the advent of social networking sites like Facebook, Orkut and Twitter, it has become easier for FMCG brands to advertise online as these advertisements act as a reminder for the consumers and directs the interested consumers to the main sites. This helps them in building their brand image as well as the consumer database as it gives them the opportunity to interact with the consumers and get feedback. The most important feature of Online Advertising is that is measurable i. e. consumer reactions can be monitored. This feature of online advertising makes it an efficient medium for advertising as results can be easily monitored. The major limitation to this medium is the low broadband penetration in the country and although the internet user base is on a rise but the ratio when compared to the total population is very low. Thus, Online Advertising is an effective medium of advertising owing to its interactive and measurable nature. With the growing possibilities of sectors investing in this medium we can expect more creative content to be available on the online space. This would make the medium of online advertising more creative, more interactive and in tune with all the other mediums of advertising. INTRODUCTION & BACKGROUNDER The Indian advertising industry is in a phase of transition. Rapid advances in technology and an ever growing base of empowered customers have redefined how advertising is created, sold, consumed and evaluated. At this juncture advertisers are experimenting with a number of emerging platforms including Internet which has been globally acknowledged as an interactive medium with a lot of advertising potential. Internet is the most powerful communication medium known to humankind but there is still a debate on as to how powerful it as a communication tool. It is a way of directly communicating to consumers in cyberspace. It is unique as there is more of narrow focus on e-commerce. It has opened up a lot of opportunities for marketers for targeting customers in an interactive and measurable ways. Online advertising is an effective way of advertising that uses the power of Internet and World Wide Web in order to deliver marketing messages and attract consumers. It helps to target specific customer segments and gather information across geographical boundaries in a cost effective manner. Online advertising helps in not only leading visitor to a publisher’s site but also creating awareness which potentially could result in gradual brand building. With online advertising you get instant results. It is growing faster than other segments due to fundamental drivers such as †¢ Low input costs for advertisers †¢ Increasing awareness of online usage in India amongst advertisers and marketers †¢ Growth in online user/audience base The number of net surfers in India is increasing at a rapid rate and studies have shown that people are spending more and more time on the web. Buying products online is convenient, hassle-free and easy. Online market places allow buyers to see the best deals available without moving from their desks and choose the products they want which they could not find at the local supermarket. For a company putting an advertisement online gives a benefit of being present right next to your competition when people are looking for products or services. Online Advertisement in India is a fast growing market and media buying is becoming a very important decision for all online spenders. The biggest advantage of Online Advertisement is it helps you to track your user online and understand online consumer behaviour. Recognizing the possibility of using Internet as an effective tool for targeting niche audiences, innovative perspectives are being practiced by established and traditional institutions. According to a study1, in the recent general elections in India (early 2009), many Indian politicians considered Internet as a useful platform for interactive political communication especially with youth. Indian National Congress party used sites like YouTube and Facebook to execute web-based social marketing campaigns. With 50 Million Internet users in Urban India and majority of them in the age group of 18-24 years, Internet was found to be an effective tool to engage with them. 1 Study on Online Display Advertising in India by IMRB (December 2009) Growing Internet user base, increasing time spent on the Internet, broadband penetration into households and fragmented media consumption habits of consumers are driving advertisers towards the online medium.

Leadership Style Is Important For Organizational Goals

Leadership style helps a leader view leaderships in a certain way and perform it in order to accomplish her goals. Leadership induces a group to pursue objectives held by the leader or shared by the leader and his followers. Leadership style is the way in which that process is carried out. Leaders styles incorporate their relationship to others within and outside the organization and how they view themselves and their position. The leadership style defines an organization. It is important for organizational goals, philosophy and mission to align with its leader’s style that must be consistent with organizational goals and philosophy. On Myers Briggs personality test I was identified as an architect or INTJ (introvert, intuitive, thinking, and judging) with only 0.8% women belonging under this category. INTJ personality type leader is strategically capable, imaginative yet decisive, ambitious yet private, incredibly curious, and use his energy effectively. INTJ personality leader is quick, imaginative and strategic mind; high self-confidence; independent and decisive; hard working and determined; open-minded; and jacks-of-all-trades. I relate my personality type INTJ’s adjectives to a large extent. Some of the weaknesses of INTJ personality are being arrogant; judgmental; overly analytical; and dislike highly structured environments. I do not see myself as arrogant, although, I have a great confidence with respect to my understanding on an issue, especially when I haveShow MoreRelatedLeadership: Discussion Questions684 Words   |  3 PagesLeadership: 1. Define leadership and explain its importance for organizations. Leadership is one of the most important and commonly discusses issues and topic in relation to organizational success. Actually, the strength and success of an organization is directly proportional to the strength and success of its leaders. Based on a summary of all ideas regarding this topic, Daft Marcic (2012) define leadership as the use of influence among people in order to achieve goals (p.371). Since influenceRead MoreConcept Of An Advancing Leadership Style1660 Words   |  7 Pagesconcept of an Advancing Leadership Style. I will identify the characteristics of a leader, and the external and internal environments that would play a part in any leadership style. Additionally, I will demonstrate how this leadership model assists in moving the organization forward in the direction of the mission or goal and assist in defining the organizational culture. 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This paper will look at three different leadership styles and famous leaders who are known for those leadership styles. This paperRead MoreEffective Management Practices in Community Service Organizations1686 Words   |  7 Pagesexamines the ways in which organizational processes, leadership, program management, financing, and community involvement can positively impact an organization. Organizational Processes Effectively managing a community service organization requires careful planning and management. In doing so, organizations need to provide a clear mission and implement their strategies effectively. The following section reviews the effective methods of governance and organizational planning required in the effective

The Giver Persuasive Essay Dystopia - 2426 Words

Assignment Sheet: The Giver Persuasive Essay Utopia or Dystopia? The Giver describes a society in search of perfection, which is a recurring theme in literature. Somebody in Jonas’s society decided that eliminating or limiting choices and feeling, among other things, would ultimately create a perfect place in which to live. By eliminating and/or limiting choices and feelings, the creators were able to implement Sameness, which would then provide a conflict-less environment in which to exist. To most kids in our society, the changes in Jonas’s world would be difficult to accept because we in America value our freedom to choose and to voice our desires. Did the creator’s of Jonas’s community truly improve society as we know it today?†¦show more content†¦Conclusion: 1. Restate your Thesis Statement in a new and interesting way by briefly reminding the reader of your strongest argument(s). 2. So-what: Consider the following ideas: a) Can a utopia ever be achieved? b) How can a society or culture ever improve if people will always disagree on how to improve? c) If utopia cannot be achieved, where can we find hope for betterment? d) How can an individual overcome a failing society? e) Original ideas: SENTENCE STARTERS The Giver Persuasive Essay Sentence Starters for Body Paragraph 1 Suggested Sentence Starters for Supporting Evidence of Body 1: Revise wording as needed. Decide on the most logical order in which to put sentences. ☠ºIn The Giver, citizens are given. . . ☠ºAdditionally, they are only allowed to†¦ ☠ºSome choices that the citizen are deprived of/shielded from are†¦ ☠ºCitizens can only†¦ which causes†¦ ☠ºMost importantly, the community is†¦ which ultimately causes/allows the citizens to be †¦ ☠ºThe community values†¦ by deciding to†¦ Suggested Sentence Starters for Quotes in Body 1: Anyone who forgets to introduce his/her quote or forgets to provide relevant context, will drop his/her final draft grade by 20%!! ☠ºOne scene that best illustrates†¦ comes when †¦ ☠ºIn this conversation†¦ ☠ºAt that moment, The Giver informs/responds/tells/points out/suggests that†¦ ☠ºIn that instance, Jonas suggests/questions/shows/feels/tells/ points out that†¦ ☠ºDuring a conversation with . . . [the character]

Economic Factors Of The Migration - 1175 Words

decision? Economic reasons are the key factor to migration. The poor financial condition and unemployment drives migrants to urban areas or other countries. Skilled labor get better job opportunities and wages when immigrate. Migration to urban area helps immigrants to overcome poverty and provide a better financial condition. Most of the migrants invest their money in education and financial investments. Non- economic factors include the better quality of life and better education. In most of the rural area, the educational system and standard of living is very low so when the migrants are better employed and gets better income they move their family to urban life. c) What are the main determinants of the migration decision? The main reason for migration is the individual’s comparison with the cost of migration and the benefits from it. If the benefit is larger, then the individual decides to migrate. 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Half of million Nepalese young people are working in the foreign country and hundreds of thousands are working inside the country for the reason that remittance can help immediate country’s economic, social and political stability. What is Migration? People cannot leave without moving and this is the continuous phenomenon which resulted in a different apparatus connecting economic, social, cultural, political, psychologicalRead MoreMigration Within a Countrys Borders Have Greater Negative Impacts at Their Origin Than Their Destination1338 Words   |  6 Pagesâ€Å"Migration within a country’s borders have greater negative impacts at their origin than their destination†. Discuss the statement [15 marks] Introduction * Definition of migration and internal migration * Reasons why people move (Push/Pull Factors) * Explain Lee’s migration model * Types of Internal Migration (Inter-urban, Intra-urban, counter urbanisation, urbanisation) Body * Social. Economic. Environmental. Political. (S.E.E.P.) impacts * Case Study (Statistics) Read MoreThe Push-Pull Migration Theory738 Words   |  3 Pagesmany primary sources ‘were characterised by consistent and blatant bias, whether for or against migration’ , however a large number of these primary sources also show elements of the push-pull theory. The push-pull theory is a theory that is based on the idea that there are economic factors that encourage migrants to leave from their country of birth and migrate to a new country that offers more economic gain. In the case of John Fisher’s letters , Francis Speight’s evidence given to the committeeRead MoreThe Positive and Negative Impacts of Migration in London Essay621 Words   |  3 Pagesand positive effects of migration in London. As the London Migration Observatory claim London has the largest number of migrants among all regions of the UK. About 37% of the UK’s foreign-born population was in London (LMO, Dr.Rienzo and Dr.Vargas-Silva). 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Environmental Science I Syllabus Free Essays

Respect the learning and safety of others: Be punctual. Be safe. Be thoughtful. We will write a custom essay sample on Environmental Science I Syllabus or any similar topic only for you Order Now Exploration of science through trial and error and testing hypotheses will be fostered in this class, so an environment of respect and safety is key. Treat others the way you want to be treated, with thoughtfulness and courtesy. Be prompt: early or on time. No one’s time is more important that the next person. We must use the time we have to learn together wisely. Respect every member of the classroom’s personal space, belongings, and ideas. All students are to take care of the materials and lab environment created in our class. Leave it as it was when you got there or in better condition. Derogatory comments (including profanity) will not be tolerated. Science is learned through experiment, so you will be taught and tested over the safety of our science lab space, to ensure safety. You are expected to follow these science lab procedures and policies. O Note: Due to safety considerations, all bags and belongings will be placed in the teacher-designated area. This will be strictly enforced for our safety. 2. Strive for excellence each day. Be prepared. Be engaged. Be responsible. Do your best! Perfection is not attainable, but if we chase perfection we can catch excellence. † Vince Lombardi Everyone must be prepared, so we do not waste time. Have your all your materials for class with you in your seat when the bell rings. Actively participate and engage in class activities and discussions. Always do your best work. I expect quality in every assignment, no matter how small or large. Students are responsi ble for assignment due dates, Late Work Policy, and Make-up Work Policy on next page. Students are expected to follow all Little Rock School District policies, which are See Ms. Thompson Rituals and Procedures document for specific daily classroom rituals. Consequences for Poor Decisions: All decisions in life have equal consequences. Below are the disciplinary steps taken if you choose to not follow the classroom expectations, rituals, and procedures. 1. Verbal Warning 2. Parent Phone Call 3. Referral to Assistant Principal 4. Referral with SIS Recommendation 5. Referral with ZOOS Recommendation Parent Conference The teacher reserves the right to send any student out of the classroom or to the office on referral for extremely disruptive, inappropriate, or severe behavior. Under no circumstance should the teacher have to ask a student to leave the classroom more than once. Absences and Make-up Work: All absent students will be allowed to make up work. This is the responsibility of the student, not the teacher. The student is responsible for work assigned prior to his or her absence. Announced deadlines for long-term assignments, projects, and/or research papers must be honored regardless of attendance. Family emergencies are the only exception to this rule. Tests must be made up the day of your return to lass. See the USSR regarding this policy. Students will need to retrieve their make- up work from a responsible classmate and our online Gaggle classroom where all assignments and notes are posted. Late Work: Any minor assignment can be turned in within one day of the original due date for half credit. It will not be accepted after that time. You are expected to meet all class deadlines. Students must sign the â€Å"Late Work† log if they fail to meet the announced deadline. Food and Drink: Students are allowed to have drinks with lids. However, this is a privilege that will be lab days. Communication and Extra Help: I want you to succeed, and I believe that you can. If you ever meet an obstacle on your path to success, please feel free to visit for extra help in the morning before school or after school. I am always available by email (Meghan. thompson@lrsd. Org) to assist you or your parents however I can. Please do not wait until the end of the nine weeks to seek help if you are having trouble. This will be too late to get you back on track to succeed. Deadline is a great way for both your family and you to keep up with your grades, use it frequently. Let’s work together to make it the best year we can! How to cite Environmental Science I Syllabus, Papers

Critique of Research Findings Research Literature

Question: Describe about the Critique of Research Findings for Research Literature. Answer: The purpose of the critique essay is to critically analyze a quantitative and a qualitative research literature to support research development. The process of research critique will be employed to analyze different elements of two articles and determine their importance in the field of research. The reviewer will first analyze the two research article and then undertake a critical analysis of the two studies. The essay first starts with defining research critique and understanding the process by which it is carried out. It explains the stages of critiquing which a reviewer can adopt during the process. Many evidence-based professions require employees to be able to understand and critique research findings. Using an appropriate framework is useful in analyzing each section of the literature (Creswell, 2014).For the critical analysis of two articles, first, a summary will be provided for the topic. Then according to the quantitative and qualitative framework, it will critique one com pulsory section of the article and three other sections of the article to evaluate the findings. The three optional parts that will be reviewed are an introduction, discussion and literature review part. Finally, it will identify how these researches relate health care practice in New Zealand/Aotearoa. Research critique is a process of critical evaluation or appraisal of a research report. It is defined as the systematic, unbiased and careful examination of different aspects of research to judge its value, merits and significance based on relevant knowledge of the topic. Critiquing an article requires intellectual skill and critical thinking to determine the effectiveness of research findings (Clarke Collier, 2015). It is a professional way of analyzing the weakness and strength of a research article. The purpose of critique analysis is to judge whether this research work should be published or not, provide useful comments on a work before it is published. It also acts a learning experience for developing their research skills by reviewing research study. A critiques reviewer explains how well the researcher has carried out different elements of the research process (Howarth et al, 2016). A research critique first determines the purpose of a study by question like- What is the nee d for this research?', will the study improve knowledge about the subject?', or Is the study relevant to professional practice?'. In the next step, they consider the research design as this is a complicated process and requires adequate planning to work according to a theory or framework. For this reason, reviewer tries to identify how the data was collected. In a similar way, research critique analyzes the different section of the research article like methodology, aim, results and other sections (Welch Paavilainenà ¢Ã¢â€š ¬Ã‚ Mntymki, 2014). The approaches for critiquing are to be objective and be constructive to comment on strength, weakness and suggest other alternatives that the researcher could have taken. The importance of research critique lies in magnifying the understanding for the use of data in real practice and in implementing the evidence based professional practice (Sturm Antonakis, 2015). The qualitative research article is on the topic of barriers to nurses adherence to Central Venous Catheter (CVC) guidelines done by the authors Alvin. D. Jeffery and Rita H. Pickler in the year 2014. CVC care practices are evidence based, but many nurses do not adhere to this practice contributing to nosocomial infections. Thus considering this problem the aim of this study was to explore barrier to adherence of CVC care practice in nursing. A descriptive phenomenological method was utilized to interview 10 participants. The data was analyzed by Colaizzi's method, and the finding showed that interventions are needed to reduce barriers identified (Jeffery Pickler, 2014). The method used in the first qualitative research is very apt to understand the nurse's perceived barriers to CVC as data collection in this method helps in describing the lived phenomenological experience. A research study by Smyth et al., (2016) on CVC dressing showed that phemenological method helps to explore nurses perceived experience with CVC dressing. This research article has also appropriately utilized the phemonological method and the author has ensured that they do not deviate from the aim of the research. The strategy for inclusion criteria also helped in getting appropriate participants, and the technique of audio recording assisted in the immersion of the data. The Colaizzi method of data analysis contributed to extracting significant statements and taking additional input lead to getting information about barriers to CVC practice in the nurse. The result findings were also important as participants reported not just environmental barriers but also their personal cogni tive factors acting as a barrier to adhering to CVC practice (Jeffery Pickler, 2014). On the whole, the research finding gave valuable implication to improve barriers in health care system and implement informatics team to facilitate adherence to guidelines. MARTNEZ-MOREL et al., (2016) studying the same topic showed that education programme improves nurses compliance to CVC guideline and reduces the burden of bloodstream infection. The introduction of the first article begins with the report on patients dying every year due to medical errors and the main role of the nurse in this context as they spent the largest proportion of time with patients. The author efficiently reports the problems by stating that efforts has been done to reduce errors in the system but not on the eliminating barriers that prevent nurse from accepting the standard of practice (Jeffery Pickler, 2014). Thus the rationale for the study became apparent with this statement and it also shifted focus on the aim of the research and the immediate attention required addressing the problem. A study on prevalence of CLABSI infection by Mirabel-Chambaud et al., (2016) has shown that introduction mainly starts with identifying the problem and then proceeding towards the purpose of research. This is evident from the study which began with the report on impact of CLABSI infection in a hospital and the then moving towards identifying the barrier in nur ses. The literature in the first article has been logically developed by stating the main problem faced due to non-adherence to CVC guidelines. It reported the prevalence of central-line associated bloodstream infection and the cost to the health system (Jeffery Pickler, 2014). However, the author seems to be summarizing the key points of each literature study, but they have not objectively analyzed the strength and weakness of this study. Although the literature outlined the current understanding of the topic, but it is not an integrated review as critical analysis of each literature is missing. A study by Becerra et al., (2016) is an example of integrated review which measures the prevalence, risk factors and outcome of CVC in different literature and also analyzed the gap in the study. The discussion related to nurse perceived barrier to adherence to a standardized care practice shows that the researcher could find the answer to the research hypothesis. They also compared their finding with other researchers by stating that their result was consistent with findings from other studies in the barriers like time demands, documentation, and staffing (Jeffery Pickler, 2014). Different facts mentioned in literature review also surfaced in this part and thus it complemented existing literature. The author has not mentioned any weakness of this study, but only gave implications for future research on the topic. From the analysis of a peer review study by Howarth et al., (2016), one can interpret that identifying the gap in literature is also a skill as it helps in finding the future scope of the study. However, the study was valuable as it showed that nurses are aware of barriers to adherence, and they also use strategies to rationalize non-adherence. The second article is a quantitative research article on comparative evaluation of antimicrobial-coated versus nonantimicrobial coated peripherally inserted central catheters on patient outcomes carried out in the year 2016. The author of this randomized controlled trial included Susan Storey, Erica Newkirk, Jamie Brown, Angela Foley, Jan Powers, Julie Barger and Karen Piage. As CVCs are associated with life-threatening infections like bloodstream infection, the aim of this study is to evaluate the impact of chlorhexidine (CHG) impregnated central catheter versus non-CHG peripherally inserted central catheters (PICC) on blood infection. 167 patients in 3 high-risk units were randomly assigned CHG impregnated or non-CHG PICC to analyze the risk of infections. The findings showed that no difference was noted in the development of infection between CHG and non-CHG groups (Storey et al., 2016). The quantitative article on evaluation of antimicrobial-coated PICC on associated outcomes is a comprehensive research that has covered all the aspects of quantitative research accurately. The need for antimicrobial coated PICC was explicitly explained in view of infections like CLABSI and venous thromboembolism (Chopra et al., 2013). Each element of the investigation is flowing in a coherent and consistent manner which is evident by the method utilized, inclusion strategy and stratified sampling done to ensure adequate participants were taken. The study finding was also accurate and linked to other research objective by Craven Craven, (2016) which showed that there is no relation between the type of PICC line and the type of infection acquired in the patient However, the research is constructive stating both the limitations and the weakness of the study. Within the scope of their methods and number of participants, they did a thorough research which was useful and showed that more action is required in the application of PICC line rather than modifying it (Storey et al., 2016). The introduction is the major highlight of the article on the impact of types of PICC lines on patient outcomes. It strength lies in clearly stating the problem associated with CVCs and how it contributes to problems like CLABSI and VTE in the patient. The author has described the factors associated with each type of infection extremely well and by reading it, readers get a good idea about the risk related to CVCs. It has explicitly mentioned the steps taken to prevent CLABSI by different insertion techniques like CHG, but it also highlighted that there is the lack of research on the impact of antimicrobial-coated PICC on the development of CLABSI or VTE (Storey et al., 2016). The article on appropriate utilization of PICC line by Mikolajczak et al., (2016) also highlighted in the introduction section that PICC line are more invasive than other options and expose them to further risk of CLABSI Thus, the transition from stating the problem to moving towards the need to carry out this research was accurately mentioned by authors. The literature developed in this research is not on the topic that is being investigated, but it gives detail on the techniques and maintenance adopted to prevent CLABSIs. The authors have provided the detail on insertion technique utilized such as site preparation using chlorhexidine (CHG), sterile barriers, sterile insertion procedures like using mask, gloves and preventing femoral site infection. Evidence-based studies showed that antimicrobial catheter is also used when if there is no improvement in CLABSI rate. Thus literature review by authors gave detail on CLABSI occurring due to CVCs located in femoral, subclavian and jugular veins (Worth et al., 2015). However, no literature review is done on the aim of research as there is the lack of research on the impact of antimicrobial PICC on the development of CLABSI or VTE. The article on prospective study on incidence of complication in cancer patient with PICC explored the impact of PICC on development of infection too (Bertoglio et al., 2016). The discussion of the research contributed in fulfilling the objective of research and gave the answer to the impact of antimicrobial-coated PICC on different types of infection in patients. The discussion section was accurate as it evaluated the research finding related to CLABSI, VTE, and post-insertion bleeding separately. The author could finally conclude that no difference was noted in the development of infection between non-CHG and CHG PICC group. The information in the discussion is explicit with a clear statement on strength and weakness of the study. It also compared their study with other researchers and showed that their finding differ from other study by Moureau Chopra, (2016) which showed that CHG PICC group had reduced risk It was also useful in providing a rationale for variations in systems like reducing risk by insertion, daily assessment, and dressing changes (Storey et al., 2016). The findings of the research will have valuable implication for nursing practice in New Zealand as health care could take lessons from the research finding and implement efforts that focus on improvement in system and nurses too to reduce error in using CVC practice. One literature investigated the current medical and nursing management of CVC in Australia and New Zealand and compared it with evidence-based practice guideline. The findings showed that great diversity exists in current practices, and some aspects vary from CDC guideline (Taylor et al., 2014). Another literature also showed that uncertainty exists regarding the management of newborn infants with blood stream infection and central venous catheter in place (Vasudevan et al., 2016).Thus, health care system could get an idea from two research on how to improve the system to reduce risk in the hospital setting due to the use of CVC (Storey et al., 2016). From the critical analysis of a qualitative and quantitative research article, one can get an idea about the important elements of research done by respective authors. It brought into focus the problem of nurses not adhering to for the use of CVC in clinical practice and risk of infection due to antimicrobial infected PICC. The detailed evaluation of both research article helped in extracting important data on the topic that could have useful implication on future research practice. Both the research was successful in their own way to get the answer to the objective of the research. It gave new information about how health care system can act by utilizing the information and implement change in system and practices to provide safe health care delivery. Reference Becerra, M. B., Shirley, D., Safdar, N. (2016). Prevalence, risk factors, and outcomes of idle intravenous catheters: An integrative review.American Journal of Infection Control. Bertoglio, S., Faccini, B., Lalli, L., Cafiero, F., Bruzzi, P. (2016). Peripherally inserted central catheters (PICCs) in cancer patients under chemotherapy: A prospective study on the incidence of complications and overall failures.Journal of surgical oncology,113(6), 708-714. Chopra, V., O'Horo, J. C., Rogers, M. A., Maki, D. G., Safdar, N. (2013). The risk of bloodstream infection associated with peripherally inserted central catheters compared with central venous catheters in adults: a systematic review and meta-analysis.Infection Control Hospital Epidemiology,34(09), 908-918. Clarke, S., Collier, S. (2015). Research essentials: How to critique quantitative research.Nursing children and young people,27(9), 12-12. Craven, D. E., Craven, K. A. (2016). Vascular Catheter-Related Bloodstream Infections. InSurgical Intensive Care Medicine(pp. 389-405). Springer International Publishing. Creswell, J. W. (2014).A concise introduction to mixed methods research. Sage Publications. Howarth, D., Glynos, J., Griggs, S. (2016). Discourse, explanation and critique.Critical Policy Studies, 1-6. Howarth, D., Glynos, J., Griggs, S. (2016). Discourse, explanation and critique.Critical Policy Studies, 1-6. Jeffery, A. D., Pickler, R. H. (2014). Barriers to nurses adherence to central venous catheter guidelines.Journal of Nursing Administration,44(7/8), 429-435. MARTNEZ-MOREL, H. R., Sanchez-Pay, J., GARCA-SHIMIZU, P., MENDOZA-GARCA, J. L., Tenza-Iglesias, I., RODRGUEZ-DAZ, J. C., ... Nolasco, A. (2016). Effectiveness of a programme to reduce the burden of catheter-related bloodstream infections in a tertiary hospital.Epidemiology and infection,144(9), 2011. Mikolajczak, A., Seburn, S., Ward, S., Barra, M. (2016). Ensuring Appropriate Peripherally Inserted Central Catheter (PICC) Utilization.American Journal of Infection Control,44(6), S90. Mirabel-Chambaud, E., N'Guyen, M., Valdeyron, M. L., Quessada, T., Goudable, J., Loras-Duclaux, I., ... Peretti, N. (2016). Dramatic increase of central venous catheter-related infections associated with a high turnover of the nursing team.Clinical Nutrition,35(2), 446-452. Moureau, N., Chopra, V. (2016). Indications for Peripheral, Midline, and Central Catheters: Summary of the Michigan Appropriateness Guide for Intravenous Catheters Recommendations.Journal of the Association for Vascular Access,21(3), 140-148. Smyth, W., McArdle, J., Gardner, A. (2016). Central venous catheter exit site dressings: Balancing patients' needs, nurses' experiences and the research evidence.Wound Practice Research: Journal of the Australian Wound Management Association,24(1), 41. Storey, S., Brown, J., Foley, A., Newkirk, E., Powers, J., Barger, J., Paige, K. (2016). A comparative evaluation of antimicrobial coated versus nonantimicrobial coated peripherally inserted central catheters on associated outcomes: A randomized controlled trial.American journal of infection control,44(6), 636-641. Sturm, R. E., Antonakis, J. (2015). Interpersonal Power A Review, Critique, and Research Agenda.Journal of Management,41(1), 136-163. Taylor, J. E., McDonald, S. J., Tan, K. (2014). A survey of central venous catheter practices in Australian and New Zealand tertiary neonatal units.Australian Critical Care,27(1), 36-42. Vasudevan, C., Oddie, S. J., McGuire, W. (2016). Early removal versus expectant management of central venous catheters in neonates with bloodstream infection.The Cochrane Library. Welch, C., Paavilainenà ¢Ã¢â€š ¬Ã‚ Mntymki, E. (2014). Putting process (back) in: research on the internationalization process of the firm.International Journal of Management Reviews,16(1), 2-23. Worth, L. J., Spelman, T., Bull, A. L., Brett, J. A., Richards, M. J. (2015). Central line-associated bloodstream infections in Australian intensive care units: Time-trends in infection rates, etiology, and antimicrobial resistance using a comprehensive Victorian surveillance program, 2009-2013.American journal of infection control,43(8), 848-852.

Unbroken Essay Essay Example

Unbroken Essay Paper Unbroken Essay Unbroken is a non-fiction book written by Laura Hildebrand. Unbroken is about Lieu Simpering, an Italian American that lives in Torrance, California, soon to be an Olympic miler and bombardier of the air force. He was born in January 26, 1 917, at 5 years old, Lieu would smoke cigarettes while walking to kindergarten, and at 8 years old he would start drinking. He had a very troublesome childhood; he would steal around his neighborhood and would eat anything that was edible. He would be bullied because he was a small kid hen his dad taught him how to fight so, then he started picking fights but he always admired his older brother Pete. One day when Lieu was caught sneaking people in to a basketball game by using his home key (he found out theres a 1/50 chance of a fitting a key to any lock), was later almost suspended by the principal and was no longer able to participate in any sport or school activity. Pete begged to the principle to let Lieu participate in a sport in which later Pete convinced Lieu to join track and found out he was good at running but Lieu didnt like running so, he did it for the applause. Pete started coaching Lieu and he commenced to break records and earned the nickname Torrance Tornado. Lieu participated in an Olympic 5000 qualifier and lost but despite the loss he got invited to the final of the Olympic in NY. He was able to compete in the Berlin Olympics of 1936 even though he placed in 2nd place in the finals in a finish so close, Lieu later said, you couldnt put a hair be;men us. We will write a custom essay sample on Unbroken Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Unbroken Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Unbroken Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer When missing 7th place he impresses the audience and meets Hitler who says, Ah, youre the boy with the fast finish. What was so impressive was his sat lap which broke record his final time, 14:46. 8, was by far the fastest 5000 run by any American in 1 936, almost 12 seconds faster than Lashs best for the year. Lieu got in trouble with the Nazis when he wanted to take the Nazi flag as a souvenir and later replied that he wanted a souvenir of the happy time he had had in beautiful Germany so they let him go and let him take the flag. When the press wanted to hear about Louses adventure he had 2 versions of how he got the flag in one version, Hitler himself had allowed him to keep the flag. In another, Lieu had concealed the flag so cleverly that it was never discovered. He had done it all, went the story, to win the heart of a girl. After the Olympics were finished the Olympic Village was transformed into a military barracks. Coming back from the Olympics Lieu attended the University of Southern California, making friends with Jimmie Assai, who was later found out as a Japanese spy/war criminal whose attempts to pass as a student were apparently an elaborate ruse. Lieu was looking forward to the next Olympics but was later cancelled because of World War II. In 1941, Lieu joined the Army Corps, but drops out later on. But, Lieu doesnt read the papers Of resignation from the Air corps to find out later after signing he had agreed to rejoin them so he became a bombardier. Louses aircrew was made up of Phillips, temporary co-pilot gross, Simpering, Mitchell, Douglas, Pillsbury, Clansman, Monster, Lambert, and Brooked. They were a very talented crew and their first mission that was also successful was on Wake Atoll. After the battle of Naira, some of the men survived an attack on their base on Funfair. Their first plane was called superman but was later unable to function after contact by some zeros where 2 crewmen died from bleeding in the skull and another from being shot. Their plane after Superman was Green Hornet which wasnt air worthy, had new crew members and had engine failures over 200 miles from base and caused them to crash and as a result only Lieu, Mac, and Phil survived. They drifted in the Pacific Ocean for 46 days. The first day Mac panicked and ate all of the food rations. They survived on the birds to use as bait and sometimes food when they didnt catch any pilot fish. When dying of thirst Lieu prayed to god and promised, If god would quench their thirst, he vowed, hed dedicate his life to him. Rain would fall the next day. Before reaching land Mac died and the Japanese Ana captured them. The Japanese didnt inform America of the capture of Lieu. They let Lieu and Phillip recover in a hospital then they Were transferred to a prisoner camp where they thought they Were going to be executed. Since Lieu was a famous Olympic runner, he was given harsh treatment by the guards. He was sent to a camp in Tokyo where he received ritual treatment from Mouthier Wattage a. K. A The Bird. A Japanese propagandist wanted to use Lieu to make pro-Japanese broadcasts to America then was punished for refusing. The men were completely cut off from news of the war until the guards let them go when the war was over. Lieu was sent to a hospital to realize later that he would never run again. When Lieu finally came home their family were ecstatic to see their once little Lieu was well alive but were not aware of his OPTS until during a homecoming he started having flashbacks and spit at any person that looked Japanese. He had nightmares when the Bird was beating him. After meeting Cynthia for 2 weeks he decided to ask her for marriage. Lieu became a hard drinker and sadly Cynthia wanted a divorce. Cynthia has a religious awakening and decides to not file a divorce after meeting Billy Graham. Cynthia managed to convince Lieu to attend a Billy Grahams sermon. Lieu remembers the day with Phillip where he promises to god, if he saved them, he would serve god forever. Lieu stops drinking, stops having nightmares, forgives The Bird, started giving talks and making appearances to tell his adventures.